Sierra BMW Motorcycle - New Bike Specials: Updated Daily
ASK ABOUT SPECIAL IN-STORE DEMO DISCOUNTS!
For a limited time, get exclusive offers on select new BMW Motorcycle models.
Get 1.9% APR financing offer on select 2024 models
Offer details:
Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 2/28/2025. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 S 1000 XR, M 1000 RR, M 1000 XR, R 18, R 18 Classic, R 18 Roctane, R 18 B, and R 18 Transcontinental are not eligible.
A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed
A 36 month finance contract for a new 2024 R 1300 GS, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 12, R 12 NineT, and an APR of 1.9%, requires 36 monthly installments of $28.60 per $1,000 financed.
A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.
A 36 month finance contract for a new 2024 M 1000 R and an APR of 3.9%, requires 36 monthly installments of $29.48 per $1,000 financed.
Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $1,500 for 2024 R 1250 GS Adventure and $2,000 customer cash for 2024 K 1600 B and K 1600 Grand America.
Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.
Get 1.9% APR financing on the 2024 R 1300 GS
Offer details:
Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 2/28/2025. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 S 1000 XR, M 1000 RR, M 1000 XR, R 18, R 18 Classic, R 18 Roctane, R 18 B, and R 18 Transcontinental are not eligible.
A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed
A 36 month finance contract for a new 2024 R 1300 GS, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 12, R 12 NineT, and an APR of 1.9%, requires 36 monthly installments of $28.60 per $1,000 financed.
A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.
A 36 month finance contract for a new 2024 M 1000 R and an APR of 3.9%, requires 36 monthly installments of $29.48 per $1,000 financed.
Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $1,500 for 2024 R 1250 GS Adventure and $2,000 customer cash for 2024 K 1600 B and K 1600 Grand America.
Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.
Get 2.9% APR financing on the 2024 F 900 GS
Offer details:
Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 2/28/2025. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 S 1000 XR, M 1000 RR, M 1000 XR, R 18, R 18 Classic, R 18 Roctane, R 18 B, and R 18 Transcontinental are not eligible.
A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed
A 36 month finance contract for a new 2024 R 1300 GS, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 12, R 12 NineT, and an APR of 1.9%, requires 36 monthly installments of $28.60 per $1,000 financed.
A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.
A 36 month finance contract for a new 2024 M 1000 R and an APR of 3.9%, requires 36 monthly installments of $29.48 per $1,000 financed.
Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $1,500 for 2024 R 1250 GS Adventure and $2,000 customer cash for 2024 K 1600 B and K 1600 Grand America.
Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.
0.9% APR financing + $1,500 cash off MSRP on the 2024 R 1250 GS Adventure
Offer details:
Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 2/28/2025. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 2024 S 1000 XR, M 1000 RR, M 1000 XR, R 18, R 18 Classic, R 18 Roctane, R 18 B, and R 18 Transcontinental are not eligible.
A 36 month finance contract for a new 2024 R 1250 GS Adventure, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed
A 36 month finance contract for a new 2024 R 1300 GS, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 12, R 12 NineT, and an APR of 1.9%, requires 36 monthly installments of $28.60 per $1,000 financed.
A 36 month finance contract for a new 2024 C 400 GT, CE 02, CE 04, G 310 R, G 310 GS, F 900 R, F 900 XR, F 800 GS, F 900 GS, F 900 GS Adventure, S 1000 R, S 1000 RR, R 1250 R, R 1250 RS, R 1250 RT, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed.
A 36 month finance contract for a new 2024 M 1000 R and an APR of 3.9%, requires 36 monthly installments of $29.48 per $1,000 financed.
Customer Cash offer for select models is applied against MSRP, and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees: $1,500 for 2024 R 1250 GS Adventure and $2,000 customer cash for 2024 K 1600 B and K 1600 Grand America.
Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.
ASK ABOUT SPECIAL IN-STORE DEMO DISCOUNTS!
• RIDE SMART REWARD MSF PROGRAM # - Receive $500 in BMW Rider's Apparel with the purchase of a new BMW Motorcycle. Offer ends 12/31/2025.
• ZERO DOWN available on any new model standard rate finance deal OAC!
• Ask about BMW FS 90 days until first payment options!
• Ask about BMW Motorrad, Law Enforcement, Emergency Services, MSF New Rider, & Military Specials for 2025. GET UP TO $500 CASH BACK DIRECTLY FROM BMW! Offer ends 12/31/2025.
BMW - U.S. EMERGENCY SERVICES WORKERS PROGRAM
End Date: 12/31/2025
In appreciation for the commitment and sacrifice of our men and women providing emergency services to our communities, BMW Motorrad USA is proud to offer up to $500 off the purchase of select, new BMW motorcycle models. See below for eligible models and important offer details.
MODEL RATES
R/K/S - Series $500
CE/C/G/F - Series $250
An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).
Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2024 and December 31, 2024. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.
Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, M 1000 R, M 1000 XR and M 1000 RR do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to Military/Veteran Program. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.
The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
BMW - US MILITARY MEMBERS
End Date: 12/31/2025
To show our appreciation for everything that military service members do for our country, BMW Motorrad USA offers U.S. Military members up to $500 off the purchase of select, new BMW motorcycles. See below for eligible models and important offer details.
MODEL RATES
R/K/S - Series $500
CE/C/G/F - Series $250
Eligible members of either the U.S. Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214.
Purchasers are eligible for one Military Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible Military offer applicant. Proof of eligibility required.
Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, M 1000 R, M 1000 XR and M 1000 RR do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, Emergency Services programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.
The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
BMW - MSF BASIC RIDERCOURSE STUDENTS PROGRAM
End Date: 12/31/2025
MSF Basic RiderCourse Students get a $500 BMW Rider Apparel credit plus up to $350 Course Fee reimbursement with a new BMW motorcycle purchase.
BMW Motorrad USA wishes to reward smart riders who took the time and invested in themselves to learn to ride motorcycles the proper way. That’s why riders who complete the MSF Basic RiderCourse℠ will receive $500 in BMW Rider’s Apparel and up to $350 Course Fee Reimbursement with the purchase of a select new BMW motorcycle. Apparel must be selected from the BMW Motorrad RIDE apparel catalog. BMW Motorrad is committed to safety, so we encourage all riders to gear up properly with our tried and tested BMW apparel.
Purchasers are eligible for one (1) MSF Basic Rider Course incentive during the program period (January 1, 2025 and December 31, 2025). Customer must purchase a new 2024 or 2025 BMW motorcycle to be eligible. Purchasers must have taken the MSF Basic Rider Course or other accredited safety riding organization training and received their certificate within the previous 90 days prior to purchasing the motorcycle. Motorcycles purchased and reported under a name other than the eligible MSF Basic Rider Course applicant do not qualify. Proof of eligibility required.
The MSF Basic Rider Course $500 incentive must be applied to original BMW Riders’ Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalog. This incentive will not be paid for the sale of aftermarket products or accessories. The eligible reimbursement up to $350 will be provided by the dealer.
Offer may be combined with any other monthly retail customer incentive available at the time of purchase for a qualified model (unless specifically excluded in the eligibility guidelines), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 1, 2025 and December 31, 2025. M 1000 R, M 1000 XR, M 1000 RR, and Motorrad fleet do not qualify. May be combined with another special purchase offer including but not limited to Military/Veteran Program, and Emergency Services.
Applications not submitted within 30 days of the delivery date are ineligible for this incentive.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice, including model eligibility. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
Customer credit applies to select, new, unregistered 2024-2025 MY BMW Motorcycles purchased through an authorized BMW Motorrad dealer. Offer valid through 12/31/2025 and may be combined with other offers unless otherwise stated. Tax, title, license and registration fees are additional fees due at purchase. Credit cannot be used towards tax, title, licensing and/or destination charges. See your BMW Motorrad sales representative for details. ©2025 BMW Motorrad of North America, LLC. The BMW Motorrad name, model names and logo are registered trademarks.
Sierra BMW & Beta Motorcycles is the place for motorcycle enthusiasts in Reno, Sparks, Spanish Springs, Carson City, Fallon, Fernley, Yerington, Minden, Gardnerville, Lake Tahoe, South Lake Tahoe, Incline Village, Tahoe City, Kings Beach, Squaw Valley, Northstar, Las Vegas, North Las Vegas, Henderson, Ely, Elko, Tonopah, Winnemucca, Battle Mountain, Wendover, Pahrump, Carlin, Northern Nevada, and Southern Nevada to shop for new and used motorcycles, parts, accessories, and apparel. We are your one-stop BMW Motorcycles dealer in the Northern Nevada and Northern California Area, whether you live in Sacramento, Roseville, Folsom, Fresno, Vacaville, Davis, Carmichael, El Dorado Hills, Placerville, Jackson, Shingle Springs, El Dorado County, Sierra County, Susanville, Downieville, Sierraville, Portola, Quincy, Truckee, Grass Valley, Nevada City, Paradise, Modesto, Elk Grove, Galt, Lodi, Stockton, San Joaquin County, Livermore, the Bay Area, Redding, Chico, Red Bluff, Lincoln, Rocklin, Placer County, Auburn, Nevada County, Citrus Heights, Fair Oaks, Carmichael, Cupertino, Santa Clara, Carmel, Monterey, San Jose, Santa Cruz, Santa Rosa, Napa, Sonoma, Danville, Clayton, Windsor, Silver Lake, Oakland, Berkeley, San Francisco, Marin County, Walnut Creek, Concord, Suisun City, Fairfield, Fallon Naval Air Station, Travis Air Force Base, Mammoth, Bishop, June Lakes, or anywhere else in Northern California or Northern Nevada, we are here to assist you. Please visit in-person, we're happy to help you find the perfect bike or the motorcycle parts, accessories, and apparel that you've been looking for. If you can't make it by the shop, check out the huge selection at our BMW Online Store to find whatever you need. If you need assistance, please call or stop-in anytime--we're always happy to help. Our sales, parts, and service departments lead the nation, and we have the awards and master certifications to back it up. We specialize in Customer Service. No sales tax outside Nevada.
DEMO PRICING IS AVAILABLE IN-STORE, IN-PERSON ONLY.
% All Sierra BMW Motorcycle New and Pre-Owned Motorcycle Inventory is 50-State Street-Legal; New Beta RS Dual-Sport Models are 50-State Legal.
* LIMITED TO SIERRA BMW CUSTOMERS ONLY. SPECIAL FINANCE RATES AND TERMS ARE SUBJECT TO CREDIT APPROVAL AND CREDIT SCORE. ALL TERMS OAC 24-60 MONTHS ONLY. SOME RESTRICTIONS MAY APPLY. WHILE SUPPLIES LAST. NEW BIKE PURCHASE FROM SIERRA BMW REQUIRED. OFFER ENDS 12/31/2025.
** Certain restrictions apply. Subject to credit approval. Offer only valid on contracts assigned to BMW Bank of North America, BMW Financial Services. 24 month minimum contract required. Credit applications must be submitted by 7:00 pm PST on 12/31/2025. Offer limited to select models. Offer based on availability, dealer stock may vary.
***Active members include active duty (including activated Reservists) of the U.S. Air force, Army, Navy, Marines, National Guard, Coast Guard, Veterans Administration and those who have recently finished active service (within 6 months) with a current military identification card or are a key military contractor. A copy of Department of Defense form 214 may be necessary for those who recently have been discharged from active service. OFFER ENDS 12/31/2025.
# Purchasers are eligible for one (1) "Ride Smart Reward" MSF incentive during the program period (January 1, 2025 through December 31, 2025). The "Ride Smart Reward" must be original BMW Riders' Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalogue. This incentive will not be paid for the sale of aftermarket products. Applicant must have received their MSF Basic RiderCourse (BRC) certificate within 90 days prior to the new motorcycle purchase. May not be combined with other special purchase programs.
* May not be combined with Military, Emergency Services, Ride Smart Reward, MSF RiderCoach, BMW Group / Center Employee or Valued Vendor Purchase Programs.
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